Be Aware Of The Halo Effect

The halo effect is a cognitive bias whereby the perception of one trait (i.e. a characteristic of a person or object) is influenced by the perception of another trait (or several traits) of that person or object. An example would be judging a good-looking person as more intelligent. I mention this because most people think of halo effect in terms of looks. That is not the case. A person might just believe another person more just because of his age.